Wellbeing
The Brief.

To create together a communications campaign to raise awareness about the importance of healthy behaviours in our everyday life to prevent diseases and achieve a better quality of life.

This campaign will act as an “umbrella” following and complementing different local/regional communications campaigns addressing specific local health issues.

Make it stand out.

- Develop a strong and appealing campaign and tagline that transmits the main messages about the importance of healthy habits and preventive controls.

- Suggest different formats, channels and strategies to reach the target audiences.

- Develop a creative visual proposal and key main conceptual messages (strong narrative) in different formats and for different communication channels.

Voice of the campaign

Friendly

The voice of the campaign should be friendly, but not jokey or overfamiliar.

Tone

At different times throughout the campaign, depending on the topic, the voice of the campaign will need to change - it may be a medical voice one month, or an employee or peer the next.

Evolving

The campaign needs to be able to adapt to reflect this changing voice.

Deliverables

  • Icon Set

    We delivered a full set of custom-made icons tailored to the campaign and all the wellbeing benefits offered in various formats.

  • Digital Templates

    A complete set of email, newsletter, ppt amongst other templates with a careful guideline set on how to use them.

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