Affligem BrandBook.
During the past years, I’ve collaborated with brands such as Akzo Nobel, Affligem and Waternet, in developing their guidelines to serve as a comprehensive guide to maintain consistency in brand identity, tone, and visual communication across all platforms and touchpoints. Below a small showcase of some of them.
A snapshot of the brand, including the mission, vision, and core values. It also defines the target audience and highlights the brand's unique selling proposition (USP), ensuring alignment with its goals and identity.
