Affligem BrandBook.
Over the past years, I’ve had the opportunity to collaborate with a range of well-established brands, including Akzo Nobel, Affligem, and Waternet. Each partnership brought a unique challenge and a shared goal — to craft clear, cohesive brand guidelines that reflect the core values and vision of each organization.
Consistency Across Every Touchpoint
In these projects, I focused on developing comprehensive brand guidelines that serve as essential tools for maintaining consistency in identity, tone of voice, and visual communication. These guidelines ensure that every piece of communication — whether digital, print, or experiential — aligns with the brand’s personality and objectives across all platforms and audience interactions.
A snapshot of the brand, including the mission, vision, and core values. It also defines the target audience and highlights the brand's unique selling proposition (USP), ensuring alignment with its goals and identity.
