Photography MTY
2024
The primary focus of the project was to ensure that the entire local communications and branding teams were deeply involved in the creative process. This involvement was crucial as we aimed to create a photographic portfolio for the company, highlighting its facilities, processes, and employees in various scenarios. Our goal was to showcase the teamwork and human side of the company in everyday situations with transparency, authenticity, and a natural feel.
Workflow
The project began with meetings involving the local COMMS team to discuss the concept and outline a potential timeline. Following this, an on-site visit helped immerse the team in the location, its characters, and everyday situations to better understand the context. After the scouting week, a kickoff meeting laid the groundwork for the project’s success. The photoshoot then commenced across all designated locations. Once completed, all photographic production was reviewed to select the final images for retouching. The project concluded with a final meeting with the Mexico COMMS team to assess the use and application of the production.
Deliverables
Photographic Portfolio
A set of photos showcases the teamwork and human side of the company in everyday situations, capturing transparency, authenticity, and a natural feel.
Project Travel Journal
A travel journal used for documenting experiences, memories, and reflections during the project. It also helped keeping a record of all the people met and those who participated in the project.
Key Takeaways
Collaboration with the local team, who maintained ownership throughout the whole creative process, involved identifying critical areas and anticipating logistical requirements for the efficient execution of the project. We worked closely to provide a briefing to the photographer from both a local perspective and a branding standpoint.
The photographer got acquainted with department processes alongside key references. This ensured comfort, helped him consider technical aspects like lighting, and allows planning for capturing the dynamics of each location. We also secure permits for different areas.
