Creating a group,
a brand
The Music Recruiters (TMR) was founded in 2019 with a clear mission: to connect top-tier talent with companies in the music, media, and entertainment industries. Operating from Amsterdam, TMR prioritizes a highly specialized approach to executive search and recruitment. However, establishing a brand presence and expanding its reach in a competitive market required a strategic and well-executed branding initiative.
Brand creation
To establish The Music Recruiters as a trusted name in the industry, a strong brand identity was created that reflected its values: professionalism, passion, and deep industry knowledge. The following steps were taken:
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Developed a clear mission and vision statement emphasizing specialized recruitment and industry expertise.
Defined brand values such as inclusivity, collaboration, and efficiency.
Crafted a tagline: "We recruit people who rock their business."
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Created a sleek, modern logo that resonated with the creative and corporate aspects of the music industry.
Chose a color palette that exudes professionalism while maintaining a dynamic, creative edge (e.g., deep blues, bold accents, and metallic tones).
Picked typography that is clean and modern yet approachable.
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Built an intuitive, SEO-optimized website showcasing job listings, industry insights, and success stories.
Crafted engaging website copy that reflected the brand’s energetic and professional tone.
Integrated a user-friendly job application portal.
Social Media Presence and Marketing Strategy
To increase visibility and establish TMR as a go-to recruitment agency, a structured social media presence was built across key platforms, including LinkedIn and Instagram.
1.Content Creation and Strategy
Created a mix of informative, engaging, and visually appealing content, including:
Job postings formatted for easy reading and sharing.
Industry insights and recruitment trends.
Success stories and testimonials from placed candidates.
2. Engagement & Community Building
Partnered with industry influencers and professionals to increase reach.
Hosted LinkedIn Live sessions and Instagram Q&As on recruitment tips and industry trends.
Creation of a group.
The success of The Music Recruiters led to the formation of its parent company, Thirty Three, to house additional business ventures. This required developing a new overarching brand strategy.
Thirty Three was established as a holding group for specialized recruitment firms, featuring a cohesive yet distinct brand identity. A dedicated LinkedIn presence was created to maintain synergy with The Music Recruiters while expanding its reach..
